Most companies experience losses during the introduction phase of a products life cycle. True or false

The answer to this is true

True

Explanation:

The introduction of a product especially new products into the open market even by established companies face a very serious challenge of taking off and dominating the market easily, this is mainly because of customers Bias about new products or the possible presence of an already established competitor in the market.

Introduction of new products into the markets comes with a huge cost of marketing and advertising to attract and win the attention of potential customers. in most cases the amount of investment made in the new products exceeds the profits been made at the introductory stage of the product hence most companies experience losses