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8 December, 06:24

Item 17Item 17 Which of the following best illustrates a dominant-business firm? Multiple Choice Fractal Products is a company whose multiple strategic business units contribute equally to the total corporate revenue. Riva Inc. is a luxury brand that derives 90 percent of its revenues from its apparel line and 10 percent of its revenues from its premium furniture business unit. Asphalt Autos is a company whose revenues solely come from selling automobiles. Alliance Metals is a firm that derives 50 percent of its revenues from its steel unit and another 50 percent from its automobile businesses.

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  1. 8 December, 09:25
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    Option B Riva Inc. is a luxury brand that derives 90 percent of its revenues from its apparel line and 10 percent of its revenues from its premium furniture business unit.

    Explanation:

    The reason is that the dominant business is the one which earns above 75% within a single category of business line so here we only see Riva company one of the most dominant business earning 90% of revenue within the same category so the right option is option B.
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