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24 September, 19:49

Before heinz sold its 9-lives brand cat food unit, the company identified the product as having a low market share in a high-growth market. the portfolio matrix would classify 9-lives as a (n) :

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  1. 24 September, 20:17
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    I guess the correct answer is problem child

    Before Heinz sold its 9-Lives brand cat food unit, the company identified the product as having a low market share in a high-growth market. The portfolio matrix would classify 9-Lives as a problem child.

    A problem child, also called a question mark, shows rapid growth but has poor profit margins.
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