What is the main objective of Washburn in making custom guitars that are exclusive luxuries? Why does Washburn offer lower priced guitars and how do they turn profits with those? What do you think of its integrated marketing strategy where they offer different product lines with varying objectives? Explain.

Question

Business

Barbara Burke

16 February, 08:15

What is the main objective of Washburn in making custom guitars that are exclusive luxuries? Why does Washburn offer lower priced guitars and how do they turn profits with those? What do you think of its integrated marketing strategy where they offer different product lines with varying objectives? Explain.

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Answers (1)

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Johanna Marquez · Answer 1

The main ai of Washburn in making custom guitars that are exclusive luxuries is Differentiation.

By offering lower priced guitars, they still capture other buyers in their addressable market.

Explanation:

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.

It's an approach that a business takes to develop a unique product or service that customers will find better than or in another way distinctive from products or services offered by competitors. Differentiation strategy is a way for a business to distinguish itself from the competition.

Making custom guitars that are exclusive luxuries will generate enough profit to balance the cost for low priced guitars.

That is the integrated marketing strategy they are suing to maximize profit.