Trevor wants to make sure that his company introduces new products into foreign markets that will be readily accepted because they are similar to ones already on the market and honor existing cultural norms. What type of strategy is Trevor focusing on

Question

Business

Gonzalez

3 January, 16:48

Trevor wants to make sure that his company introduces new products into foreign markets that will be readily accepted because they are similar to ones already on the market and honor existing cultural norms. What type of strategy is Trevor focusing on

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Answers (1)

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Joey · Answer 1

cultural congruence

Explanation:

Based on the scenario being described within the question it can be said that the type of strategy being used by Trevor is known as cultural congruence. This term refers to when an individual or company is being aware of the different culture and introducing products into the target market that are culturally relevant to that specific culture/society.