Explain how social media has impacted marketing for small business.

Social media is another channel to reach consumers. It can be low cost or even free and have a wide reach. This can give small businesses and increased presence. If social media isn't used correctly there can be a downfall because consumers have a voice like never before.

Social media allowed these small business to reach different parts in the world with the access to internet. They also make ads that people would see everyday on certain websites.