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8 December, 08:29

The owner of the new sharp scissors hair salon gave coupons to potential customers walking by her store to stimulate interest and trial of her new hair salon. the coupons are an example of advertising. publicity. sales promotion. a channel of distribution. media.

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  1. 8 December, 09:40
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    The coupons are an example of "sales promotion".

    Sales promotion is the way toward convincing a potential client to purchase the item. Sales promotion is intended to be utilized as a transient strategy to support deals - it is rarely appropriate as a technique for building long term client steadfastness. For example challenges, coupons, complimentary gifts, premiums, prizes, item tests, and refunds etc.
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