Firms that strive for mindshare think not about the speed of an individual products development and launch, but rather about creating a dominant position in the mind of the customer.

a. True.

b. False.

The answer is "True".

Explanation:

Mindshare is an advertising concept by companies to ensure their brand linger on in customers' minds than the their individual products. It is a way of knowing the public awareness, acceptance and the brand popularity as a result of advertising and promotions. Thus, it evolves from the statement above that "Firms that strive for mindshare think not about the speed of an individual products development and launch, but rather about creating a dominant position in the mind of the customer." ... This is done so that he customer may think firstly of their brand before anyone else's. e. g. for a consumer that wants to buy some beverage drinks, Coca-cola would mostly come to their mind firstly, which is an example of the high mindshare of Coca-cola while there are various brands one could actually choose from.

A) True