Organizational customers: a. Purchase goods and services in order to satisfy their customers and clients. b. Are more emotional in their buying than final consumers. c. Try to consider the total cost of selecting a supplier, not just the initial cost of the product. d. Both A and C.

Question

Business

Eli Phelps

13 August, 18:33

Organizational customers: a. Purchase goods and services in order to satisfy their customers and clients. b. Are more emotional in their buying than final consumers. c. Try to consider the total cost of selecting a supplier, not just the initial cost of the product. d. Both A and C.

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Jan · Answer 1

d. Both A and C

Explanation:

Organizational customers refer to those buyers who purchase goods and services for organizations and businesses. The purpose behind such purchases being either resale or to produce some other good.

Organizational customers are more knowledgeable with respect to purchasing decisions than usual buyers who purchase goods for their own consumption.

So prior to making the purchase decision, organizational buyers would evaluate various supplier alternatives and decide for those which can offer quality goods and services at the lowest possible prices.