If I raise my price above what my niche market can afford then they will still buy my product or service because it is a great product!

True

False

Higher Costs

One of the most basic reasons companies raise prices on their products and services is to adjust to increased business costs. A product reseller, for instance, might raise prices simply because its supplier raised prices on materials or finished goods.

I say true because if it's such a great product people would mostly likely buy it.