During a crisis that involved a toxic spill, the executives of ABC Industrial were straightforward in sharing the bad news with the public and providing daily updates on the containment and cleanup process. What is the likely long-lasting effect of this communication strategy?

Question

Business

Susan Jimenez

1 October, 09:17

During a crisis that involved a toxic spill, the executives of ABC Industrial were straightforward in sharing the bad news with the public and providing daily updates on the containment and cleanup process. What is the likely long-lasting effect of this communication strategy?

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Answers (1)

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Rory Crane · Answer 1

Answer: Gaining credibility

Explanation:

Credibility could be defined as higher category of success, it's a situation where people look up to you as a reliable person that always makes the right decision. This builds their trust in you because your actions are transparent before them and that you can deliver in most cases. This enables them to do business with you.

The long-lasting effect of this communication strategy of ABC Industrial was gaining credibility by communicating effectively with her clients, this would enable the client's build trust in them and know that they can perform.