A local music store that hosts live music has been a very popular hangout for years. However, the owner is concerned that the increasing popularity of new methods of music delivery will soon make the business obsolete. The owner is considering building a small recording studio in the basement of the store. The nearest professional studio is 50 miles away, so a new studio may appeal to local musicians and increase foot traffic. The owner has all the costs of building the studio and has also estimated how much revenue might increase due to the new studio (from studio rental fees, increased food and drink sales if more people come to the live music shows, etc.). The owner will use this information to determine the net present value for the studio. Which method of analysis should this owner use to make a determination
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