An advertising agency is developing advertisements to promote a political candidate. one ad is a radio spot airing during "drive time," when listeners are stressed, distracted, and impatient. another advertisement is a print ad to appear in national newspapers and business magazines. how do these different types of ads relate to the routes to persuasion?

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Business

Dickson

5 December, 05:36

An advertising agency is developing advertisements to promote a political candidate. one ad is a radio spot airing during "drive time," when listeners are stressed, distracted, and impatient. another advertisement is a print ad to appear in national newspapers and business magazines. how do these different types of ads relate to the routes to persuasion?

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Answers (1)

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Ali Hunt · Answer 1

The radio spot should reply on the peripheral route to persuasion.

Explanation:

The peripheral route to persuasion happens when the audience chooses whether to concur with the message dependent on different cues, besides the strength of the contentions or thoughts in the message.

Peripheral route of influence isn't being convinced by actualities yet by fame and popularity. It is shallow and is generally based on attractiveness. There is no elaboration and crowds are passive. Individuals utilize mental alternate ways for this. Change through this course is impermanent and leaves rapidly.