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13 September, 13:13

When Branden decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Branden was searching for information from an internal locus of control. an external source. an internal source. a situational factor group. a reference source.

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  1. 13 September, 16:05
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    Question:

    When Branden decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing.

    Branden was searching for information from

    A) an internal locus of control

    B) an external source

    C) an internal source

    D) a situational factor group

    E) a reference source.

    Answer:

    The correct answer is B) an External Source

    Explanation:

    Marketing studies the the The Consumer's Decision-Making Process to enable business owners understand what drives demand.

    The consumer decision process comprises of 5 stages. They are:

    problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behaviour.

    The questions deals with the information search stage.

    Information search may be internal or external.

    External information search is happens when a person seeks information from personal sources (for example, word of mouth from friends/family) and/or public sources (e. g. online forums, consumer reports) or marketer dominated sources such as sales persons, advertising, especially when a person's previous experience in that area is limited.

    Cheers!
  2. 13 September, 16:50
    0
    Branden was searching for information from a reference source.

    Explanation:

    A reference source is a reliable source of information.

    Branden needed information on the new car he was about to purchase and decided to source for information first.

    Since his college roommate owns a BMW dealership, He will will provide accurate information about options and financing, making him a reference source.

    Some of the characteristics of reference sources:

    They are intended primarily for occasional consultation. They are consulted for definite items of information.
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