Press agentry refers to the: A. Gathering of marketing research to determine the best public relations strategyB. Reciprocal arrangements established between publicists and the pressC. Planning of activities and the staging of events to attract attention and to generate publicityD. Maintenance of good relationships with the people who control what does and does not get media coverageE. Act of publishing a publicity piece

Question

Business

Adriel Ruiz

1 January, 11:05

Press agentry refers to the: A. Gathering of marketing research to determine the best public relations strategyB. Reciprocal arrangements established between publicists and the pressC. Planning of activities and the staging of events to attract attention and to generate publicityD. Maintenance of good relationships with the people who control what does and does not get media coverageE. Act of publishing a publicity piece

+5

Answers (1)

Know the Answer?

Brenda Hull · Answer 1

C. Planning of activities and the staging of events to attract attention and to generate publicity.

Explanation:

When an individual or a company staged an event with the aim of catching the attention of the press or generate publicity, it is called press agentry.

Press agentry is mostly done by an organization to attract the public towards its product for personal gain. It focuses on the outcome of an event rather than the process that leads to the event.

Example of press agentry is when the CEO of a plastic industry suddenly announce an increment (about 500%) for its product. The increment generate uproar on social media because the company has become a household name and the product whose price was increased has also become a brand.

Due to the above scenario, the uproar would definately bring criticism to the company but such would also attract the media. The sudden increment will be termed publicity stunt to gain media attention.