A company that adapts its product mix to meet the needs of a new market is using which of the following global marketing strategies

market development

diversification strategy

product development

undiversified

A company that adapts its product mix to meet the needs of a new market is using the global marketing strategy of diversification. Diversifing refers to developing strategies that sell the same product or service, but are changed up depending on who they are marketing to. They could also diversify the product to match the market they are trying to reach, by customizing the product to meet different needs, they have a better chance of selling to many markets.