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18 September, 13:08

A cosmetics maker changes the packaging for its lip gloss from a jar to a tube. This is an example of which product expansion strategy?

line extension

product modification

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Answers (1)
  1. 18 September, 15:25
    0
    Product modification

    Explanation:

    Product modification means changing something about the product itself - in this case the type of container it comes it. Line extension would mean creating new products, not changing existing ones.
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