Jackie's Coffee is a sit-down café with a wait staff that takes customers' orders. Jackie's competitor, Johnny's Coffee Shack, sells its coffee only at various kiosks that Johnny's has established around the city.

A. differentiated by perception

B. differentiated by service

C. differentiated by brand name/advertising

D. differentiated by quality/design

E. differentiated by location

differentiated by quality/design

Explanation:

In this scenario the two coffee shops have different strategies for sale. While Jackie's coffee is a sit down cafe with a waiter service that takes personalised orders, Johnny's coffee sells at various kiosks it owns.

These two businesses are differentiated by quality or design. Jackie's has more quality because of the personalised service provided to customers.

Jackie uses design of a sit down cafe in one location, while Johnny's business design is to sell coffee at various locations (kiosks)