Marissa is starting a retail store in Jacksonville, Florida, specializing in gourmet cupcakes. She has decided to name her company Jacksonville's Best Cupcakes. What is one problem with this name?

A) It's geographic specific, which would make it difficult if she wants to expand to other cities.

B) Customers won't know what she is selling.

C) It will be difficult for people to search for the name online.

D) There's nothing wrong with the name.

Question

Business

Adalynn Mcgrath

18 October, 18:20

Marissa is starting a retail store in Jacksonville, Florida, specializing in gourmet cupcakes. She has decided to name her company Jacksonville's Best Cupcakes. What is one problem with this name?

A) It's geographic specific, which would make it difficult if she wants to expand to other cities.

B) Customers won't know what she is selling.

C) It will be difficult for people to search for the name online.

D) There's nothing wrong with the name.

+3

Answers (1)

Know the Answer?

Kallie Estrada · Answer 1

The answer is A. Naming a company after a region makes it difficult to expand as it would not only be confusing for someone in Texas to see a store called Jacksonville's Best Cupcakes, it would also alienate potential customers especially with regional pride.