Elaine had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was considering what kind of shampoo to try, she was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a glamorous health-oriented product. She had always thought of Head & Shoulders as an antidandruff shampoo. The new ads suggest that Head & Shoulders has most likely been

Question

Business

Elena Barajas

7 June, 02:42

Elaine had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was considering what kind of shampoo to try, she was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a glamorous health-oriented product. She had always thought of Head & Shoulders as an antidandruff shampoo. The new ads suggest that Head & Shoulders has most likely been

+5

Answers (1)

Know the Answer?

Carina Huber · Answer 1

Rebranded.

Explanation:

Rebranding is the marketing strategy that companies use to differentiate a product with customers, it involves change of name, term, design, or concept of a product to create a differentiated product for customers, investors, and competitors.

Procter & Gamble's Head and Shoulders is being promoted as a glamorous health-oriented product. Elaine had always thought of Head & Shoulders as an antidandruff shampoo. The product has been rebranded as a glamorous health-oriemted product.