The Hays company is a regional soda company in the Midwest. It started out making a handful of sodas like cola, diet-cola, orange soda, etc. Over the years, sales have decreased as new companies arrived and addressed a growing desire for specialty sodas. What is triggering the Hayso's soda company to reposition itself

Competition and consumer trends

Explanation:

The Hays company makes a variety of products including sodas like cola, diet-cola, orange soda. Initially it had less competition, but more companies have entered the market.

Due to increased competition the Hays company will need to develop strategies to gain competitive advantage and by extension market in the more competitive market.

Also consumer trends is nowoving towards speciality sodas. The company will need to reduce the variety of sodas they produce and specialise in the product the consumers prefer.