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9 November, 00:01

Save On Everything Inc., a supermarket chain, is implementing a multidomestic strategy. Solar Future Inc., a company that manufactures solar panels for commercial and domestic purposes, is pursuing a global-standardization strategy. How will the two companies most likely differ from each other?

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  1. 9 November, 03:26
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    C) Unlike Solar Future Inc., Save On Everything Inc. will be able to pursue a differentiation strategy at the business level.

    Explanation:

    Both strategies are international marketing approaches, the difference is that a multidomestic strategy will focus on the needs of a local market while a global standardization strategy will use a different, a one marketing strategy serves for everyone type approach.

    E. g. a multidomestic strategy will use local advertising, while a global standardization strategy will use the same advertising in every country.
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