In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen as featured in the Stormbreaker film. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The use of the Cross pen is an example of: advocacy marketing co-marketing supportive advertising collateral marketing product placement

Question

Business

Martin Travis

7 October, 06:49

In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen as featured in the Stormbreaker film. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The use of the Cross pen is an example of: advocacy marketing co-marketing supportive advertising collateral marketing product placement

+2

Answers (1)

Know the Answer?

Lilian Klein · Answer 1

Product placement.

Explanation:

Product placement is also known as embedded marketing and involves incorporation of reference to specific brand or product into another product. For example a television program with the intention of promotion.

Product placement may involve brief appearance of reference brand or prominent intergration and acknowledgement of the referenced work in the product.

The introduction of the golden toned Verve pen as featured in the Stormbreaker film which serves as a key gadget used by James Bond is an example of product placement.