Digby's product manager is considering lowering the price of the Daft product by $2.50 and wants to know what the impact will be on the product's contribution margin. Assuming no inventory carry costs, what will Daft's contribution margin be if the price is lowered?

D. 34.00%

Explanation:

The computation of the new contribution margin is shown below:

As we know that

Contribution Margin = Net Sales Revenue - Variable Expenses

where,

Net sales revenue is

= 604 units * $32.5

= $19,630

The variable expense = Total material cost + total labor cost

Total Material Cost = 604 units * $14.36 = $8,673.44

Total Labor Cost = 604 units * $7.09 = $4,282.36

So, the variable expense is

= $8,673.44 + $4,282.36

= $12,955.8

Now

Contribution margin = $19,630 - $12,955.8 = $6,674.2

And,

Contribution margin ratio = Contribution margin : net sales

So, Contribution margin = $6,674.2 : $19,630

= 34.00%