Technology allows firms to listen to customers' wants, track their purchases, provide them with better service, and give them more access to information.

This is true

Explanation:

With the recent development in modern communication technologies, communication with customers is is now very easy and yet very sophisticated. The advent of modern day communication in business like the internet and online shopping had now made it possible for a customer to communicate their wants easily to the seller and also make purchase, track their purchase and easily access more information about their seller and their purchase all from the comfort of their homes.