Prashant is shopping for a new pair of athletic shoes. Since he is concerned about both the price and the quality aspects of a product, Prashant is most likely a ___ consumer. a. Price-conscious and prestige-sensitive b. Value-conscious c. Prestige-sensitive d. Price-conscious e. Quality-conscious

B. Value-conscious.

Explanation:

In the scenario above Preshant can easily be tagged a value-conscious consumer particularly because of her keen interest and concern for price and goods quality.

It is also noted that their have always been segments of the population to whom value has mattered. This is especially the low-income families have long since used tactics such as coupon clipping to get the most out of their spend. However, as the economy recovered and strengthened, this prediction did not materialize.