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6 February, 08:10

To examine the potential success of its one-third-pound angus hamburger, mcdonald's started offering and promoting the product in three southern cities. this move is an example of

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  1. 6 February, 08:16
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    This is an example of test marketing.

    Test markets are trying out a new product in a distinct area to see how it will work in the mass market.
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