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20 September, 10:28

The integrated cost leadership/differentiation strategy needs structural features that are partially centralized and partially decentralized, jobs that are semispecialized, and rules and procedures that call for some formal and some informal job behavior. True or false?

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  1. 20 September, 12:09
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    true

    Explanation:

    An integrated cost leadership/differentiation strategy basically combines a cost leadership strategy (selling your products or services at a low cost) and a differentiation strategy (offering differentiated products or services). This way, the company offers differentiated products at the lowest possible price.

    This strategy is very difficult to execute properly and successfully since generally differentiated products tend to be more expensive to produce than standard products.
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