A customer who recently purchased your product realizes that it's not the right solution for the problem they were trying to solve. he would like to return the product. which stage of the buyer's journey is your customer in?

The buyers' journey is the process buyers go through to become aware of, evaluate and purchase a new service or product. The journey is divided into three basic stages; which are awareness, consideration and decision stage. In the scenario described above, the buyer is not in any of the stages of the buyer journey.