General motors targets several different market segments and designs separate automobile makes and models for each. this is an example of

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Business

Adolfo Parks

17 October, 07:08

General motors targets several different market segments and designs separate automobile makes and models for each. this is an example of

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Bailey Tran · Answer 1

General motors targets several different market segments and designs separate automobile makes and models for each. This is an example of differentiated marketing.

Instead of focusing on one single target market, this company focuses on multiple segments and types of markets and creates different products for each of them. This, they are improving their profits and taking into consideration their consumers' needs and what they want in their products.