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23 June, 16:43

Critics of ansoff's matrix mention that the matrix does not:

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  1. 23 June, 19:02
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    Critics of Ansoff's matrix say that it does not take into account all the factors that can impact the market, like the factors outside the market, in the environment, that can still have an effect on the market. These factors influence the market and may make the Ansoff's matrix too simple to use in certain cases.
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