Describe at least 3 nonprice competition strategies a company could use to convince customers that its product is better than other similar products. Why would those strategies matter to customers?

3 non-price strategies you could use to increase your customer base is having Better Quality, Better web presence, and Better Customer Service. Better quality means having good, durable products that deliver what they promise. Also better quality means having a product that is worth its money, not just something cheap which falls apart in one use. Better Web Presence means having a nice, interesting, user-friendly website which customers can access at any time to view your products. Also this means that your website is updated regularly with product information. Better customer service means that you should be able to provide good, cooperative customer support for customers who have queries or problems regarding your product. This involves courteous staff who have up-to-date knowledge and are willing to follow up the case.