In the early 2000s, the mattel company was faced with a major problem with some of its toys due to faulty magnets and high levels of lead-based paint. when the company realized it was facing a serious problem, it immediately involved federal agencies on product safety, recalled millions of toys from the shelves, and launched a massive campaign to inform consumers about the recall. in addition, the company set up a crisis link on its webpage and posted updates regularly. mattel's actions can be classified as
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Home » Business » In the early 2000s, the mattel company was faced with a major problem with some of its toys due to faulty magnets and high levels of lead-based paint.