For a while, Southern Brewers is the only coffee supplier in the market. Eventually, Albert Coffee enters the market and sells coffee at lower prices than Southern Brewers does. Later, Café Brites enters the same market with lower prices for coffee. Southern Brewers now charges lower prices than Albert Coffee and Café Brites do. What made Southern Brewers lower its prices?

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17 October, 11:14

For a while, Southern Brewers is the only coffee supplier in the market. Eventually, Albert Coffee enters the market and sells coffee at lower prices than Southern Brewers does. Later, Café Brites enters the same market with lower prices for coffee. Southern Brewers now charges lower prices than Albert Coffee and Café Brites do. What made Southern Brewers lower its prices?

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Huey · Answer 1

The simple answer is competition. While Southern Brewers was the only supplier in the market, they had monopoly over that industry which is why they could afford to give high prices. When other suppliers came with lower prices, they can't keep their high prices anymore because people can now save money with other suppliers.