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18 May, 17:46

The strategy of convincing a customer to buy a higher-priced item than he or she had originally intended is called

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  1. 18 May, 20:58
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    It's called an upselling

    It's a common technique that a salesman / marketing team use to increase profit with promise that the customer will get a better product or service

    The example of an upselling is when you want to buy a cheap house, but the salesman manage to convinced you that buying another expensive house is good for your investment, and you buy the expensive one instead.
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