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13 May, 10:46

How does McDonald's organize its marketing department

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  1. 13 May, 13:17
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    The way McDonald's organize its marketing department is by organizes its marketing team to align with its Customer segments.

    As the result of this, McDonald managed to came up with several products that target separate customer segments. They had the normal Junkfood menus, Healthy menu such as salad and chicken breast to target health enthusiast, and kids meal
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