Mention four things to consider before starting a business

1. The Idea - Before even thinking of starting a business, you need to make sure it's original. If you make something, someone else is bound to have something similar; make it unique.

2. The financing - You don't want to just jump in before you have at least a rough sketch of how you plan to finance it.

3. The location - Where will you start the business? It should be near your target audience.

4. The name + slogan - Every good business needs an original name and slogan to push along marketing.