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28 September, 16:16

One characteristic of direct marketing that distinguishes it from other tactics is that it:

a. emphasizes developing a customer database.

b. relies on audience segmentation.

c. depends on consumer response for its success.

d. has a lower cost per contact.

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  1. 28 September, 17:29
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    One characteristic of direct marketing that distinguishes it from other tactics is that it has an emphasis on developing a customer database. This is a type of marketing that uses databases to keep track of both customers and potential customers in order to create personalized communications and promote products and services for marketing purposes.
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