One characteristic of direct marketing that distinguishes it from other tactics is that it:
a. emphasizes developing a customer database.
b. relies on audience segmentation.
c. depends on consumer response for its success.
d. has a lower cost per contact.
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Home » Business » One characteristic of direct marketing that distinguishes it from other tactics is that it: a. emphasizes developing a customer database. b. relies on audience segmentation. c. depends on consumer response for its success. d.