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29 April, 11:36

Before beginning the market segmentation process, a firm should:

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  1. 29 April, 11:56
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    The phrase that best completes the given statement would be "identify bases for segmenting markets." To add up, this segmentation process can be used in choosing the right subjects as targets in a certain brand. The method mainly divides the market into "segments" wherein each segment must "specialize" before targeting the consumers.
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