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23 September, 15:13

A marketing manager wants to know why her sales are down

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  1. 23 September, 19:02
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    When a marketing manager wants to know why her sales are down, the first step to do is a survey in order to analyse the situation.

    So, when s he talks with several sales reps and finds that a competitor has introduced a successful new product. This "research" seems to be part of "the situation analysis".
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