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15 January, 03:41

What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting?

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  1. 15 January, 07:39
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    I believe the correct perspectives a business can use in this case are:

    "Profitability and Strategic Fit"

    Profitability refers to the degree in which a business gives off profit or financial gain. While the Strategic Fit expresses the scale to which an organization is matching its resources with the prospects in the external environment.
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