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8 October, 23:12

While kfc focuses on international markets, its competitor, chick-fil-a, focuses on the domestic u. s. market. what is the reason behind this strategic difference?

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  1. 9 October, 02:30
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    The competitor of KFC, Chick-Fil-A, focuses on on the domestic US market rather than international. This strategic difference boils down to the company’s mid to long-term goals. It is not just about the number of restaurants but about their suppliers, employees and franchisees. This means they are investing more on local employees, local suppliers and local franchisees - making them an ultimate supporter of the American Livestock, Americans itself as well as the entire community.
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