If a firm is selling a search good it is more likely to

If a firm is selling a search good, you will no doubt find them using informational advertising to promote their product because it has proven to be the most effective for this type of good. On the other hand, if they are selling an experience good, the advertising they will probably employ is persuasive advertising. Many companies have spent millions of dollars researching the best form of advertising for each product they offer for sale.