A group of students launch a campaign to reduce malaria. the campaign's theme is "malaria kills: why aren't you stopping it?" and is targeted at the general public. jennifer jacquet's research predicts this campaign will be ineffective because it is using shame to promote change, and shame doesn't work when

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Makenna Smith

16 July, 13:18

A group of students launch a campaign to reduce malaria. the campaign's theme is "malaria kills: why aren't you stopping it?" and is targeted at the general public. jennifer jacquet's research predicts this campaign will be ineffective because it is using shame to promote change, and shame doesn't work when

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Baron Villanueva · Answer 1

According to jennifer Jacquet's, shaming does not work when:

- The majority of other people does not follow that specific action (for example if most people within a certain society does not feel shame being naked in public, it is very unlikely you could shame an individual to do so)

- There is no punishment associated with the shame

- There is other option that balance the action associated with the shame