A relativistic perspective on the meanings of coca-cola in tzotzil maya communities in chiapas, mexico, would emphasize:

That they, the locals of Tzozll and their entire maya community are not they way they used to be four decades ago when travelling from one country to another or having what people drink in another country in Chiapas, Mexico as an impossible task. And that the presence of of Coca-Cola means that they are dominated by globalization