Marketing: none of these alternatives is correct. turns consumers into puppets. creates materialistic values which did not exist before. reflects existing social values in the short run-while reinforcing these values in the long run. focuses on "learned wants" rather than "genuine needs."

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Business

Jon Dennis

22 October, 10:32

Marketing: none of these alternatives is correct. turns consumers into puppets. creates materialistic values which did not exist before. reflects existing social values in the short run-while reinforcing these values in the long run. focuses on "learned wants" rather than "genuine needs."

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Mario Horn · Answer 1

Marketing: none of these alternatives is correct because it is the discipline dedicated to analyzing the behavior of markets and consumers. Marketing analyzes the commercial management of companies or businesses in order to capture, retain and loyalty customers by giving them what they want or need, not the creation of new needs, much less make the customer a puppet.