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13 November, 18:16

In response to duracell's introduction of the duracell ultra battery, energizer introduced an advanced formula battery. but unlike duracell, energizer priced its batteries at a low initial price to attract the mass market. was energizer's pricing strategy to take market share from duracell a success?

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  1. 13 November, 19:44
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    No, because consumers equate quality of batteries with higher prices. With batteries consumers believe there is a price - quality relationship, it does not make the consumers, price insensitive. Also, there is no indication Energizer set a target price and adjusted cost and quality components to maintain wholesaler and retailer margins.
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