An example of a topic that microeconomists study is

a. Ford Motor Company's market share.

b. the change in the unemployment rate.

c. the change in inflation.

d. the change in real GDP.

Why is positive wording more effective in business messages than negative wording?

The collapse of the fixed exchange rate system has been traced to the

Which element of the promotional mix is characterized by a customized interaction that is extremely expensive but very persuasive and likely to yield immediate feedback?

Money and promotion are examples of which theory that guides behavior? A) Biological B) External Reward C) Both D) Neither

Individual visits to college campuses usually provide opportunities for all the following except

Dougherty Corporation purchased a new delivery van for use in its dry-cleaning business. As part of the purchase of the van the following costs were incurred: Acquisition cost 30,000, Sales tax 1,800, Title transfer 250, paid to the company logo on

Horatio Alger is the product manager for Brand X, a consumer product with a retail price of $1.20. Retail margins are 35% while wholesalers take an 11.5% margin.

Explain what is meant by market research.

Jean, a restaurant critic, publishes a review in a national daily that the sandwiches served at his friend's deli are usually not fresh. Tom, the owner of the deli, notices a significant decrease in customers after the review gets published.

Why did the Soviet Union experience many surpluses and shortfalls? A) The labor force wasn't well educated B) The cold climate made farming hard C) Central planners could not manage every detail D) The country depended on imports to obtain resources.