Butterball, a well-known brand of turkey, advertised ocean spray cranberry sauce in its magazine ads and depicted suggested usage with its turkey. this is an example of which type of co-branding?

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Business

Cooper Bean

20 February, 23:42

Butterball, a well-known brand of turkey, advertised ocean spray cranberry sauce in its magazine ads and depicted suggested usage with its turkey. this is an example of which type of co-branding?

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Rodolfo Gilbert · Answer 1

In the given example above, the type of co-branding that is being shown is complementary. This is a form of branding in which the producers make use of two brands that are bind together for a consumer to be able to co-purchase the products provided.