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28 December, 10:38

Having fewer customers in business markets in comparison with consumer markets:

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  1. 28 December, 13:00
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    Having fewer customers in a business market can be a positive, since it allows for the business to get to know those customers they do serve more closely and allows them to better cater to their needs. However, it can also be a negative because it makes every transaction with a customer vital to the overall bottom line and the vitality of the business.
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